site identity
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Auto$mart

Natural Resources Canada

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Objective

Teach young drivers how to drive more efficiently and how to make choices related to driving that will positively affect the environment

Strategy

Fun, funky animation style and “in your face” narration designed to engage youth effectively 

  • Natural Resources Canada - NRCAN Auto$mart - Module 1
  • Natural Resources Canada - NRCAN Auto$mart - Module 2
  • Natural Resources Canada - NRCAN Auto$mart - Module 3
  • Natural Resources Canada - NRCAN Auto$mart - Module 4
  • Natural Resources Canada - NRCAN Auto$mart - Module 5