Media Components
TV PSA - Don't Play Games
Radio PSA - Not the Planet
Radio PSA - Guru of Love
YouTube - "Don't Play Games"
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Radio spots, radio announcer copy scripts, television PSA Known for its local “rides” which take place in 25 cities and revolve around a one-day event, Motorcycle Ride For Dad identified the need for year-round awareness of prostate cancer and the desire to deepen its partnership with local and national media Radio Campaign “Not the Planet”; “Guru of Love”
HyperActive created two humorous, edgy radio spots designed to draw attention to the fact that most men in Canada are reticent about visiting their physicians and having a simple rectal exam or blood test.
TV Campaign
Relying on sports imagery and analogies, this imaginative spot has a very important and disturbing punch line: of the 1.2 million men in Canada with prostate cancer, 800,000 are unaware they have it because they have never been tested. |
Project Types:
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Video / film / HD
Radio
Internet