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FINTRAC

 
 

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Media Components

Video / film / HDVideo / film / HD
FINTRAC (en)

This video shows how FINTRAC works: receiving information, analyzing information, and disclosing information. Using clean animations with voice-over approach, well suited to the target audience of law enforcement officers, real estate, banking, money exchange, and other professionals.

 

Video / film / HDVideo / film / HD
CANAFE (fr)

This video shows how FINTRAC works: receiving information, analyzing information, and disclosing information. Using clean animations with voice-over approach, well suited to the target audience of law enforcement officers, real estate, banking, money exchange, and other professionals.

 

Deliverables

2 English and 2 French Videos.

Challenge

To give the Financial Transactions Reports Analysis Centre of Canada (FINTRAC) credibility among police forces and other key stakeholders across Canada; To explain FINTRAC’s role in the detection of money laundering and terrorist financing activity.

Strategies

Speak peer to peer, using credible spokespersons from major police forces and other organizations across Canada; Use high-level animation to explain the key concepts of information gathering, analysis, and disclosure; Position FINTRAC as a competent partner for police forces in the investigation of crime; Show the importance of compliance with FINTRAC disclosure regulations.

Tools

HyperActive produced English and French 8-minute videos whose storyline weaves voice-over, multi-level animation, case studies, and interviews into a coherent, understandable tool that increases understanding of FINTRAC, its processes, and its role.

Results

Video received "top marks" from the FINTRAC staff presenting the video to key stakeholders.

Project Types:
 
EDUCATIONAL
GENERAL COMMUNICATIONS

 

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