Media Components
Television Commercial (en)
This television spot ties the ethics, morals, and experience gained through involvement in the Katimavik program to young people who will be the teachers, business leaders, and decision makers of tomorrow. Television Commercial (fr)
This television spot ties the ethics, morals, and experience gained through involvement in the Katimavik program to young people who will be the teachers, business leaders, and decision makers of tomorrow. Building Video (en)
This web video documentary features interviews with Katimavik participants who talk about how they are involved in community projects as part of their nine-month program, and the benefits of this volunteer involvement. Learning Video (fr)
Katimavik participants speak openly in this web video module about the joys of discovering the diverse cultures, people, and the land of Canada as part of their nine-month involvement in the project. Living Video (en)
Designed to dispel myths about the Katimavik program, this web video documentary features interviews with Katimavik participants who talk about travelling, living in a group, learning to cook, clean house, and manage the process of nine months on the road. Pamphlet (fr & en)
Based on the theme "Get Out There - For a Change", this promotional program is designed for maximum visibility in high schools, youth centres, and other key gathering places for potential Katimavik candidates. Web Videos (en)
Over a dozen actual Katimavik participants share the highs and lows, challenges and excitement of involvement in the 9-month service learning program. Web Videos (fr)
Over a dozen actual Katimavik participants share the highs and lows, challenges and excitement of involvement in the 9-month service learning program. |
Recruitment campaign for youth: Posters, Brochures, Web Video. General organizational public awareness campaign: Television, Radio Public Service Announcements. Katimavik has been in existence since 1977 and offers a terrific cadre of youth service learning and leadership development programs, but the organization is widely misunderstood and has very little public visibility. In a time when funding diversification is critically important, Katimavik turned to HyperActive to help accomplish both recruitment and public awareness objectives. Recruitment: A vibrant, lively, and contemporary approach in both print and video, giving the "voice" to youth who are participants in the program, dispelling myths, and giving the potential recruit a strong sense of what to expect during the 9-month program.
Public Awareness: Canada faces a leadership crisis as the "brain drain" continues to take away our best and brightest youth. This campaign informs Canadians about Katimavik, and deliberately promotes leadership development and citizenship as the key "products" of the program. Recruiting campaign for youth: posters, brochures, web video. General organizational public awareness campaign: television, radio public service announcements. This campaign has resulted in a significant increase in applications for the program, and the addition of new web-based video tools has added needed "punch" to the Katimavik website. |
Project Types:
MARKETING
RECRUITING
GENERAL COMMUNICATIONS
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TV Spot
Print
New Media