HyperActive: Ideas that refuse to stand still ABOUT US PORTFOLIO HYPERBLOG CONTACT FLASH SITE
 

CRA Interactive CDROM Projects
Canada Revenue Agency
 
 

Portfolio>>

Media Components

New Media New Media
E-Services Mini CDROM (fr & en)

The mini CDROM features an intuitive menu system that provides information about the various e-services CRA provides, including tax filing, GST, a calendar of milestones and important events, and a variety of other electronically-available documentation.

 

New Media New Media
Disability Tax Credit CDROM (fr & en)

The CDROM features an intuitive menu system that provides information on eligibility criteria for CRA's Disability Tax Credit and forms and instructions for apply for the tax credits. In addition material on the CDROM can be found in both audio and braille formats.

 

Deliverables

Interactive Mini Eservices CDROM and Interactive Disability Tax Credit CDROM

Challenge

CRA Electronic Services for Businesses and Individuals identified the need to connect a variety of computer-literate audiences including small businesses, self-employed persons, and disabled individuals to their suite of e-services, and the need to do so with tools that would reflect the Agency's commitment to technology.

Strategies

Create a series of flexible communications tools to promote CRA's electronic services, delivered on CDROMs that can operate on a wide variety of computer platforms for an audience with many possible disabilities.

Tools

HyperActive created English and French mini & Regular CDROMs that address a series of CRA's tax filing audiences, including individuals and businesses with text, braille and audio versions of content.

Results

55,000 CDROMs have been made available to Canadians in CRA's offices and as part of an aggressive marketing program for CRA e-services.

Project Types:
 
MARKETING
EDUCATIONAL
GENERAL COMMUNICATIONS

 

SEND TO A FRIEND