Media Components
The Simplest of Gestures - TV (en)
This PSA shows a variety of levels and types of volunteer involvement, advancing the notion that volunteering is something that grows from the simplest of actions to the highest level of social change and responds to the needs of individuals, families, and communities. Getting in Shape - Radio (en)
This PSA features two women on a bus talking about New Year's Resolutions, and uses humour to point out that a commitment to volunteering begins with resolving to be involved. Devenir en forme - Radio (fr)
This PSA features two women on a bus talking about New Year's Resolutions, and uses humour to point out that a commitment to volunteering begins with resolving to be involved. Je peux changer des choses - Radio (fr)
This PSA promotes volunteering across a variety of age groups by showing how involvement in social causes can satisfy one's personal desire for change. Because I Can Change Things - Radio (en)
This PSA promotes volunteering across a variety of age groups by showing how involvement in social causes can satisfy one's personal desire for change. Website (fr & en)
This portal site offers everything from pop quizzes to on-line ordering of supplies and allows Canadians to get involved volunteering and recruiting/managing volunteers. In addition, Volunteer Canada uses this site to manage an active contact database of over 75,000 members. |
4 English and 4 French Television Commercials, 5 English and 4 French Radio Commercials, Interactive Database Driven Website. Provide general marketing and branding support to Volunteer Canada as it promotes both global awareness of volunteerism and specific volunteer celebrations and events year-round. Create highly memorable radio and television campaigns that allow Canadians to re-examine their commitment to volunteer involvement while demonstrating just how much of a difference individual volunteer engagement can really make. Innovative radio and television campaigns to support National Volunteer Week, International Volunteer Day (December 5), Global Youth Service Days, and specific Volunteer Canada programs like its Screening initiative. Volunteer Canada has invested heavily in developing relationships with TV and radio broadcasters across the country and as a result enjoys strong uptake of all its advertising inventory. |
Project Types:
MARKETING
MOTIVATIONAL
GENERAL COMMUNICATIONS
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TV Spot
Radio
Internet