Media Components
GOL Technology (en)
This short video uses examples of small businesses, organizations and individual entrepreneurs accessing government information on-line and reinforces the government of Canada's commitment to bringing services closer to web-enabled Canadians. |
2 English, 2 French and Bilingual Videos, Web Media, CDROM. Treasury Board Secretariat had two important strategic communications goals: to “brand” government on-line and to explain its value to a diverse range of Canadian citizens. Using a variety of people - farmers, independent business people, artists, students, senior citizens - HyperActive showed how accessing a variety of government services on-line was facilitated through the Government of Canada's commitment to GOL. Five-minute video delivered in English and French, both on-line and through DVDs and videotapes, made available to customers of government departments and web visitors. Both business-oriented and "general" versions of the video were created. The client was very satisfied that this project helped demystify the GOL initiative for both web and on-site customers, and helped them to understand the Government of Canada's on-line commitments. |
Project Types:
MARKETING
GENERAL COMMUNICATIONS
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Video / film / HD