Media Components
Television Commercial (fr)
A young person, searching for jobs on the Internet, has an internal conversation about the trials and tribulations of various career opportunities, then studies the merits of considering a career in Canada's bus industry as an operator, and shares a few surprises along the way. Television Commercial (en)
A young person, searching for jobs on the Internet, has an internal conversation about the trials and tribulations of various career opportunities, then studies the merits of considering a career in Canada's bus industry as an operator, and shares a few surprises along the way. John's Story Video (en)
This video, developed for Canada's bus and motor coach industry, involves capturing the lives of drivers like John, whose passion for his job as a bus operator is matched by a contemporary editing feel. Stephan's Story (fr)
This video was developed for www.driveabus.ca, the recruiting and career awareness site of Canada's bus and motor coach industry. Using innovative production techniques and clever editing, three seasoned school bus drivers talk about the joys of what makes the job so interesting. French Radio
A young person, searching for jobs on the Internet, has an internal conversation about the trials and tribulations of various career opportunities, then studies the merits of considering a career in Canada's bus industry as an operator and shares a few surprises along the way. Bus Card (en)
Research says that reaching young people with career information about driving buses should include advertising on the buses themselves. HyperActive "personalized" the connection between operators, their passengers, their vehicles, and their working environment. Put Your Career In Gear Brochure
Using an open, friendly visual style and taking cues from www.driveabus.ca and poster advertising campaign, this brochure was developed for high "point of sale" visibility in guidance offices and employment/career centres in colleges and universities, and describes career opportunities in all five sub-sectors of Canada's bus industry. Drive a Bus Website (fr & en)
This special site for the Motor Carrier Passenger Council of Canada uses Flash, streaming video, and HTML to create an interesting, dynamic environment that keeps youth "tuned in" to potential careers. |
English and French Television Commercials, 2 English and 2 French Videos, English and French Radio Commericals, Print, New Media Content, Website. To market careers in the bus industry in the absence of a post-secondary training “target” by using public media and non-traditional approaches; To raise the profile of MCPCC as a new human resources sector council; To brand the bus industry as high-tech, offering significant flexibility for those seeking a career. Create a “buzz” for young people around a career seen as almost invisible - working as a bus operator in one of five sectors (urban, inter-city, tour and charter coach, school bus, accessible transit); Draw on key attractions including human contact, travel, independence, flexibility and training as the defining features of the industry. A high-energy interactive website, television PSA, radio PSAs and in-bus urban transit advertising placement; Full package for guidance counsellors and teachers including brochures, posters and display cards all pointing to the website “www.driveabus.ca / www.monautobus.ca”. Strong, consistent web hits with follow-up contact to transit providers. Long-range commitment by bus companies and schools to continue to present materials. |
Project Types:
MARKETING
MOTIVATIONAL
RECRUITING
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TV Spot
Radio
Print
Internet