HyperActive: Ideas that refuse to stand still ABOUT US PORTFOLIO HYPERBLOG CONTACT FLASH SITE
 

Corporate Communications
Motor Carrier Passenger Council of Canada
 
 

Portfolio>>

Media Components

Video / film / HDVideo / film / HD
Brian's Story (en)

Brian Beattie talks about life as an urban transit operator, and how he uses humour with his passengers in order to keep his bus a safe and happy "office on wheels". Brian also comments about the value of Driver Certification.

 

InternetInternet
MCPCC Corporate Website (fr & en)

This lively site positions the Motor Carrier Passenger Council of Canada as responsive and contemporary with a web presence that has a combination of interactivity, style, and content.

 

InternetInternet
Bus Operator Certification Centre (fr & en)

This sub-site guides bus operators through the Driver Certification process, responds to FAQs, and allows for application on-line to this new MCPCC initiative. The area includes testimonials from operators who speak in favour of the Certification process.

 

InternetInternet
Accreditation Centre Website (fr & en)

This sub-site guides bus companies through the Accreditation process, responds to FAQs, and allows for application on-line to this new MCPCC initiative.

 

New Media New Media
Multimedia Email Dart (fr & en)

This Flash piece was sent out to industry partners, associations, manufacturers, and government contacts alerting stakeholders to their newly-redesigned Website and also gave a strong sense of the contemporary issues and programs the Council is dealing with.

 

Deliverables

English and French Videos, Print, New Media, Multiple Websites.

Challenge

Position a relatively new HR Sector Council as responsive and contemporary with a web presence that has a combination of interactivity, style, and content; respond to the needs of broad industry-wide stakeholders as well as five separate sub-sectors; present a number of key programs.

Strategies

Build brand consistency through colour and use of logos for separate segments of the site; create easy navigation through the content while maintaining a "bus theme".

Tools

The site features distinct interest areas and special sub-sites for Certification and Accreditation programs that allow for on-line application processing.

Results

With thousands of visits each month the site is busy, and benefits from the client's commitment to update and refresh its look and feel. Industry response has been highly positive, and the site is seen as one of the best Sector Council sites in Canada.

Project Types:
 
MARKETING
GENERAL COMMUNICATIONS

 

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