Media Components
SmartDriver for Motor Coach Video Modules (fr)
This modular video supports the SmartDriver training process, explaining key concepts including friction, drag and greenhouse gas emissions, designed to motivate motor coach drivers to be more fuel efficient. Once Upon A Time - Radio Play
Set in a fictitious truck stop, this audio drama features discussions on fuel efficiency, between long-haul truck drivers and Canadian writer Jim Park. Designed as a promo for an audio murder mystery featuring Mark Dalton, trucker sleuth extraordinaire, the piece includes commercials for the NRCan-funded SmartDriver for Highway Truck program. SmartDriver for Transit CDROM (fr & en)
This bilingual, interactive CDROM uses Flash presentations and videos to cover a variety of information for drivers. |
English and French Videos, Interactive CDROM, Audio CD, DVD. To support a training process designed to teach motor coach operators to be more fuel efficient; To create “buy-in” from many operators resistant to the entire concept of being trained for fuel-efficiency. Create a visual “oasis” in a day-long session of more traditional training methodology; Offer positive messages using actual bus drivers from around the country who speak “peer to peer”. Five high-energy, visually interesting French and English video modules deployed over the course of the training day; Support, reinforce, and build upon the other learning methodologies being presented; Variety of techniques used including animation and interaction between live actors and animated surroundings. Highly rated by trainers and students across Canada. |
Project Types:
TRAINING
EDUCATIONAL
MOTIVATIONAL
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Video / film / HD
Radio
New Media