Pre-Board Screening Video
Canadian Air Transport Security Authority
 
 

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Media Components

Video / film / HD

Deliverables

English, French and Bilingual Videos, DVD, CDROM, Web Media.

Challenge

To educate and inform a widely diverse audience about the pre-boarding screening process in force at Canadian airports. To raise the profile of CATSA as a responsible, efficient organization charged with the safety of Canadians in the sky.

Strategies

Develop an in-airport looping video that instructs, informs, and educates without using either aural language or complex type graphics; Focus on the friendliness and efficiency of CATSA screeners; Demonstrate the ease with which the screening process takes place.

Tools

HyperActive produced a 2.5-minute looping video using real CATSA staff shot in a major Canadian airport. Subtle graphic treatment and use of spot colour enhances the effectiveness of learning, and lowers language barriers.

Results

The video is now in play at virtually every Canadian airport and has proven to be highly effective. It has garnered significant interest from other transport safety organizations worldwide.

Project Types:
 
TRAINING
MOTIVATIONAL
GENERAL COMMUNICATIONS

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