Media Components
Outdoors - TV Commercial (en)
For young people who like the outdoors, Canada's Sector Councils offer a wide variety of career opportunities - this spot gives viewers a high-energy, animated "tour" of just some of those directions, and points to www.workapedia.ca, the site that hosts a wealth of information for job seekers. I Like Working With People - TV Commercial (fr)
For young people who like being in contact with other people, Canada's Sector Councils offer a wide variety of career opportunities - this spot gives viewers a high-energy, animated "tour" of just some of those directions, and points to www.explorentiel.ca, the site that hosts a wealth of information for job seekers. I Like Working With My Hands - TV Commercial (en)
For young people who like working with their hands, Canada's Sector Councils offer a wide variety of career opportunities where manual dexterity and technical trades meet - this spot gives viewers a high-energy, animated "tour" of just some of those directions, and points to www.explorentiel.ca, the site that hosts a wealth of information for job seekers. Brochure (fr & en)
Consistent with other elements of the campaign, this bright, energetic, and simple seven-panel brochure walks human resources professionals through the features and benefits of workapedia.ca/explorentiel.ca. Re-Branding workapedia.ca Website (fr & en)
Through detailed architecture design, vibrant graphics, video hosting and dynamic flash programming we created a new, more vibrant site (English and French) with a direct graphical relationship to the television campaign, mimicking its bright colours and offering visitors the chance to view the television campaign on line. |
6 English and 6 French Television Commercials, Print, Web Media, Website Layout and Design. For many young Canadians, the job market is a confusing thing - and awareness of Canada's Sector Councils is extremely low among young job seekers. The Canada Career Consortium needed to promote a new web site that features exhaustive labour market information for young job seekers, and knew that a strong television campaign would be a way to increase interest and traffic. HyperActive created a strong, memorable campaign that introduces the “personal inventory” concept for job-seekers. The campaign shows a range of jobs and careers across a variety of sectors, and brands and points to a dynamic website with additional information. Extensive renovations were done to the site (workapedia.ca) in order to increase its friendliness and to provide a strong link to the television campaign, including stills from the ads and the ability for visitors to play the ads on line. HyperActive produced a high-energy series of six television spots that combine live action and clever animation in order to link essential skills to jobs in a variety of sectors represented by Sector Councils across Canada. Covering everything from plastics to aquaculture, the spots ask key questions: “What do you like? What’s your passion?” and take the viewer on a journey of the possibilities, closing with a strong call to action to visit “workapedia.ca” / “explorentiel.ca”. A short-run intensive television buy has caused a dramatic increase in visits to the target site. CCC reports a whopping 792% increase in materials requested throught their web site by both career practitioners and career seekers. |
Project Types:
MARKETING
MOTIVATIONAL
RECRUITING
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TV Spot
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Internet