Inspiration is a funny thing: something that inspires one person might not necessarily inspire someone else. In marketing, you have to inspire your audience. As everyone at HyperActive is so creative, I have been inspired many times in the past two weeks. Mike, a writer, comes into my ‘office' sometimes, to entertain me with his words of wisdom- his sermons. One such sermon especially, struck a chord in my heart. Mike grew up in a world where being book smart was valued more than being creative. He went through all the growing pains and problems that creative people, who are more in tune with their feelings than most people have. “Creative people,” he said “feel their emotions more. When we feel happy, we're really happy, but our lows are really low.”
Those simple words of wisdom left a mark on me. It was as if he had just explained my whole life! After that little sermon I started to see the world in a whole different perspective. Slowly, I'm coming around to seeing things the way the guys at HyperActive do; they see the emotions that they can put into ideas or objects that will capture and inspire their audience. That is what makes the difference between capturing an audience's attention and being just noise in the background.
I got inspired.
Now, I'm making my own commercial, about Glebe's Co-Op program. I know that in order to do that, I have to capture the true emotions and intensity of Co-Op. So, I've been talking to people, doing my own market research, finding out what they like about Co-Op, their fears, challenges and how they see things. Hopefully this will give me a better perspective; hopefully I will be able to learn from them to be able to translate all that emotion into a short 30-second clip. I want to capture my audience. I want them to be amazed! I want them to feel what I feel and be inspired- just like me.
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Archive:
2009-11-20: "Don't Play Games" - Motorcycle Ride for Dad Prostate Awareness TV PSA
2008-04-07: HyperActive on location - Mars!
2007-06-04: CSA - My Body In Space, Video Podcasts 1-4
2007-05-28: CFIC - Retention Toolkit
2007-03-27: Words of Wisdom
2007-03-12: Some things you can't learn in a classroom
2006-09-19: CANJAC Award Presented to Yellow House
2006-08-15: MikeBlog: Meanwhile in Africa...
2006-06-30: MikeBlog: Keep Your Forks, There's Pie!!!
2006-06-15: HyperNews: Helping Teachers Understand Autism
2006-06-13: HyperNews: Canada Career Consortium
2006-06-06: MikeBlog: To Pay or Not to Pay
2005-09-29: HyperNews: Childrens Wish Foundation of Canada
2005-09-05: HyperNews: Department of National Defense
2005-06-29: HyperNews: Department of Justice
2005-03-29: HyperNews: FINTRAC
2004-10-29: HyperNews: CAREconnects.ca, CARE Canada
2004-10-06: HyperNews: Stock Collection Zambia
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