Sometimes, a project takes on a life of its own, and sweeps you up emotionally in the process. Our previous relationship with CARE Canada had involved development of a campaign during the Iraq crisis, but the CareConnects project, a web-driven fundraising campaign, brought us physically in touch with the heart-rending toll that AIDS has taken on the families of Zambia - indeed all of Africa.
Working with CTV's Ravi Baichwal and his wife Sonja Nordahl , we developed and shot an HD documentary and 3 television public service announcements in the region surrounding Lusaka, Zambia. The focus was on a growing community school movement that is providing hope and tools for the fight against poverty and HIV/AIDS for a new generation of African children through education.
The 45-degree heat, long shooting days, and the incredible energy and grace of the children got into our system... and has stayed there ever since. Take our advice: Visit careconnects.ca and become part of this amazing project.
www.careconnects.ca
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Archive:
2009-11-20: "Don't Play Games" - Motorcycle Ride for Dad Prostate Awareness TV PSA
2008-04-07: HyperActive on location - Mars!
2007-06-04: CSA - My Body In Space, Video Podcasts 1-4
2007-05-28: CFIC - Retention Toolkit
2007-03-27: Words of Wisdom
2007-03-12: Some things you can't learn in a classroom
2006-09-19: CANJAC Award Presented to Yellow House
2006-08-15: MikeBlog: Meanwhile in Africa...
2006-06-30: MikeBlog: Keep Your Forks, There's Pie!!!
2006-06-15: HyperNews: Helping Teachers Understand Autism
2006-06-13: HyperNews: Canada Career Consortium
2006-06-06: MikeBlog: To Pay or Not to Pay
2005-09-29: HyperNews: Childrens Wish Foundation of Canada
2005-09-05: HyperNews: Department of National Defense
2005-06-29: HyperNews: Department of Justice
2005-03-29: HyperNews: FINTRAC
2004-10-29: HyperNews: CAREconnects.ca, CARE Canada
2004-10-06: HyperNews: Stock Collection Zambia
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