Every once in a while, a client arrives on our doorstep with a unique need: in this case, Motorcycle Ride For Dad needed to increase general awareness of prostate cancer and the need for men to get their prostate checked. While their "ride events" in 25 cities raise a ton of money (over $5m to date) they still feel there is a need for the balance of the year to work on public education. TV spot, radio spot, and some help with deployment and general brand marketing. Fine. No problem. That's what we do.
Then, the client uttered the famous words "I think it would be okay to have a little fun with this..." and, basically, it was game on. The results are fun and funny, designed not only to appeal to men and the significant women in their lives, but to appeal to radio and TV stations as well, for whom PSA's are often dreary and dull. We believe that "standout factor" equals airplay, especially when you're not writing a cheque to the broadcaster or the publication. And so this campaign, from all early signs, is destined to do well because of the fact that it doesn't take itself too seriously, has strong production values, and still has a strong core message - "Get serious... get going... get your prostate checked."
Mike - Nov.20/09
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Archive:
2009-11-20: "Don't Play Games" - Motorcycle Ride for Dad Prostate Awareness TV PSA
2008-04-07: HyperActive on location - Mars!
2007-06-04: CSA - My Body In Space, Video Podcasts 1-4
2007-05-28: CFIC - Retention Toolkit
2007-03-27: Words of Wisdom
2007-03-12: Some things you can't learn in a classroom
2006-09-19: CANJAC Award Presented to Yellow House
2006-08-15: MikeBlog: Meanwhile in Africa...
2006-06-30: MikeBlog: Keep Your Forks, There's Pie!!!
2006-06-15: HyperNews: Helping Teachers Understand Autism
2006-06-13: HyperNews: Canada Career Consortium
2006-06-06: MikeBlog: To Pay or Not to Pay
2005-09-29: HyperNews: Childrens Wish Foundation of Canada
2005-09-05: HyperNews: Department of National Defense
2005-06-29: HyperNews: Department of Justice
2005-03-29: HyperNews: FINTRAC
2004-10-29: HyperNews: CAREconnects.ca, CARE Canada
2004-10-06: HyperNews: Stock Collection Zambia
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